Tools · Planning and reporting

A client reporting tool that writes the summary for you.

A marketing report generator for agencies: pick the sections and Vantage builds the report from Search Console, Google Ads, YouTube and Trends, plus saved website audits, SEO audits and prospect reports, with a plain-English summary written for the client.

Included in the Agency plan. See pricing

Report: SeptemberPDF
+18%Clicks from Google
32Enquiries from ads
74Website score
Summary
Search traffic grew for the third month running, led by the new kitchens page.
What you get

What Client Reports does

Every source in one Search, ads, video and audits side by side, for the date range you choose.
A summary they will read What happened, what it means and what comes next, in plain English.
An SEO reporting tool Search Console clicks, impressions and positions, with the latest SEO audit, so clients see their search progress.
Ads results Google Ads spend, clicks and conversions, with the change against the period before.
Tailored to each client Reports use the client's business profile and the latest audits for their website.
Ready to send Export it to PDF.
Positive by design Summaries are written in encouraging words. Clients would rather read about their progress and what's next than a list of faults, and it keeps the relationship upbeat.

What can go in a client report

Tick the sections you want; each one pulls the latest data for the client.

01 Search Console Clicks, impressions, click-through rate and position, with the top searches.
02 Google Ads Spend, clicks, conversions and cost per conversion, by campaign and keyword.
03 Audits The latest website audit and SEO audit scores, with the top fixes.
04 YouTube and Trends Channel performance and the searches rising around the client's topic.
05 Prospect report For new clients, what their marketing needs most.
06 The summary An AI-written overview of what happened and what to do next, ready to send.
The guide

Client reporting without the copy-and-paste

Monthly reports eat agency time: logging into each platform, copying numbers, building charts and writing a summary the client will read. Client Reports pulls it together for you.

Every source in one report

Tick the sections you want and choose the dates. Vantage pulls in Search Console clicks and positions, Google Ads Manager spend and conversions, YouTube and Trends, plus the latest saved website audits, SEO audits and prospect reports for that client's website.

A summary the client will read

Most clients don't read tables. Each report includes a plain-English summary of what happened, what it means and what comes next, written from the client's own business profile and results.

Show progress, not just numbers

A number on its own means little to a client. Every section compares the dates you pick with the period before, so the report shows whether things are getting better. Saved audit scores show the work behind the numbers: the site that scored 52 in spring and 74 now.

Most agencies report monthly. Pick the same date range each time so clients can compare one report with the last.

An SEO reporting tool

For SEO clients, include Search Console and the latest SEO Auditor results to show search progress: clicks, impressions and positions, alongside the fixes made and the score moving.

Ready to send

Read the summary and export the report to PDF. A report takes minutes rather than hours, which leaves more time for the work itself.

Which plan includes it

Client Reports is part of the Agency plan, at £35 a month. The Search Console and Google Ads sections need a connected Google account; audits, prospect reports, YouTube and Trends work without one.

How it works

Three steps

01

Tick the sections to include and pick the dates.

02

Generate the report and read the summary.

03

Export it and send it to the client.

Uses a few AI credits for the summary.

Common questions about our client reporting tool

What is a client reporting tool?

Software that pulls an agency's results into a report for each client. Vantage builds it from Search Console, Google Ads, YouTube, Trends and your saved audits, and writes the summary.

Can I use it as an SEO reporting tool?

Yes. Include Search Console and the latest SEO audit to show search progress: clicks, impressions, positions and the fixes made.

How long does a report take?

A few minutes: tick the sections, pick the dates, read the summary and export.

Which plan includes Client Reports?

The Agency plan, at £35 a month.

Does it need a Google account?

Search Console and Google Ads sections need a connected Google account. Audits, prospect reports, YouTube and Trends work without one.

See Client Reports on your own business

Vantage is in open beta. Join for £5 and get every tool with 100 AI credits. Access ends when the beta closes.