A Google Ads management tool with every step explained.
Google Ads management for small businesses and agencies: build campaigns, ad groups, keywords and ads step by step, set budgets and targeting, and see what each campaign returns. Every new campaign is created paused, so nothing spends until you say so.
Included in the Solo and Agency plans. See pricing
What Google Ads Manager does
What you can manage
Everything you need to run Google Ads well, and simpler than the full Google Ads interface.
Google Ads for small businesses, step by step
Google Ads puts your business in front of people searching for what you sell, at the moment they search. You choose the budget and pay when someone clicks. Done carefully, it is one of the quickest ways for a small business to win new enquiries.
Why it works for small businesses
Someone typing emergency plumber or wedding cakes near me is ready to act. Search ads let a small business appear at that moment, alongside much larger competitors, with a daily budget it controls. You can start small, see what comes back and let the results decide whether to spend more.
Building a campaign that makes every click count
The campaigns that work best are tightly focused. The campaign builder walks you through each choice: ad groups built around one theme each, keywords and match types, the locations and languages you serve and the hours your ads run.
Choose your keywords with Keyword Research, which shows how often each is searched and what a click costs. Ads can be drafted from your landing page, then edited before they go anywhere.
Nothing spends until you say so
Every new campaign is created paused. You can check the budget, keywords and ads, change anything you like, and enable it only when you're ready. You can pause, enable or remove campaigns at any time.
Measuring what you get back
Set up conversion tracking for the actions that matter, such as enquiries and calls, so you can see which ads bring customers rather than just clicks. Reporting shows clicks, cost, conversions and cost per conversion, with the change against the period before.
Check the landing page first
The ad gets the click; the page has to win the enquiry. Before you switch a campaign on, run the page your ads send people to through the Website Auditor and the Core Web Vitals speed test.
For agencies
Agencies can manage every client's Google Ads account from one workspace, and include the results in Client Reports. Ad spend is always paid to Google on the client's own account.
Three steps
Connect your Google account and pick an Ads account.
Build a campaign, or open one to see its ad groups, keywords and ads.
Review it, then enable it when you are ready.
AI credits only when drafting ads. Your ad spend is paid to Google.
Everything connects
Common questions about our Google Ads management tool
What does a Google Ads management tool do?
It builds and runs your Google Ads campaigns: budgets, keywords, ads, locations and schedules, with reporting on what each campaign returns. Vantage does it with you, step by step, in plain English.
Is Google Ads worth it for a small business?
Often, because it puts you in front of people searching for what you sell right now. Start small, track enquiries and let the results decide the budget. Vantage's campaigns start paused so you can check everything first.
Will it spend money without asking?
No. Every new campaign is created paused, so nothing spends until you've checked it and switched it on.
Is it PPC management software for agencies?
Yes. Agencies can manage each client's Google Ads account from one workspace and include the results in client reports.
Do I pay Google separately?
Yes. Ad spend goes to Google on your own Google Ads account. Vantage only uses AI credits when it drafts ads.
See Google Ads Manager on your own business
Vantage is in open beta. Join for £5 and get every tool with 100 AI credits. Access ends when the beta closes.