Tools · Content and social

AI copywriting that sounds like you, not like AI.

AI copywriting for website pages, social media posts and captions, Google ads and emails, written from the business's brand kit. Vantage's AI copywriter plans the angle, drafts it, has a second AI review it and improves it. Then you refine it until it's right.

Included in the Solo and Agency plans. See pricing

Google search adPolished · version 2
Headlines
Wedding Cakes in Liverpool26/30
Handmade to Your Design23/30
Description
Cakes baked and decorated by hand, made to order for your day. Tell us your ideas and we'll sketch it with you.
✓ Within limits✓ No AI clichés
What you get

What Copywriter does

Written from your brand kit What the business sells, its proof and its voice. Anything missing becomes a [placeholder] for you to fill in, never a made-up claim.
Checked before you see it Every draft is checked for length limits, clichés and any claim that needs backing up.
An ad copy generator built in Google, Meta and LinkedIn ads with every headline and description counted against the limit, ready to paste into the ad platform.
A whole campaign at once Choose up to five pieces, such as a landing page, an ad and three social posts, and the AI copywriter writes them together so they match.
Refine it your way Tell it what to change, or highlight one passage to rewrite just that. Every version is kept.
Ready to use Copy it, or download it as a Word document.

What the AI copywriter can write

Five groups of formats, each with its own short brief and the length limits that matter for it.

01 Website copy Homepage, about, service, landing, product, category, pricing, contact and FAQ pages, case studies, blog posts, and page titles with meta descriptions.
02 Social media Posts and captions for Instagram, Facebook, X, LinkedIn, TikTok and YouTube, and Google Business Profile posts.
03 Ad copy Google search ads, Meta ads for Facebook and Instagram, and LinkedIn ads, written to each platform's character limits.
04 Email Cold outreach emails, newsletters and email sequences, with subject lines.
05 Everything else Press releases, SMS messages and video scripts.
06 Polished or quick Polished plans, drafts, reviews and improves the copy for the best result; untick it for a fast first pass.
The guide

AI copywriting that starts with your business, not a blank prompt

Most AI copy sounds the same because the AI knows nothing about the business it's writing for. It fills the gaps with clichés and claims nobody can back up. Vantage's AI copywriter works the other way round.

Written from your brand kit

Every piece starts from the business's brand kit: what it sells, who it's for, the proof it can point to and how it sounds. When the copywriter needs a fact it doesn't have, such as a price or a number of years in business, it leaves a [placeholder] for you to fill in. It never invents a claim.

Planned, drafted, reviewed and revised

With Polished switched on, the copywriter plans the angle first, then writes the draft. A second AI reviews it for length limits, clichés and any claim that needs backing up, and the draft is revised before you see it. You can choose to approve the angle before it writes.

Untick Polished for a quick first pass when you need something fast.

Ad copy that fits the limits

Ad platforms are strict about length. A Google search ad headline has 30 characters and a description has 90. The ad copy generator counts every headline and description against the platform's limits, for Google, Meta (Facebook and Instagram) and LinkedIn, so the copy is ready to paste in.

Social media captions for every platform

Posts and captions for Instagram, Facebook, X, LinkedIn, TikTok and YouTube, plus Google Business Profile posts, each written to the length that works on that platform, with a few relevant hashtags if you want them.

For ideas on what to post, start with Trend Radar or Social Media Inspiration and bring the best angle here.

A whole campaign at once

Choose up to five pieces, such as a landing page, a Google ad and three social posts, and the copywriter writes them together so the message and the offer match everywhere.

Refine it until it is right

Tell it what to change in plain words, or highlight one passage and rewrite just that. Every version is kept, so you can always go back. When you are happy, copy it or download it as a Word document.

How it works

Three steps

01

Choose what to write and fill in a short brief.

02

Read the draft and its checks.

03

Ask for changes until it's right, then copy or download it.

Uses a few AI credits a piece; longer pieces use a little more.

Common questions about our AI copywriting tool

What is AI copywriting?

Using AI to write marketing copy: website pages, ads, social posts and emails. Vantage's AI copywriter writes from your business's real details, then checks and improves its own draft before you see it.

What's the best AI for copywriting?

One that knows your business, won't invent claims and lets you refine the result. Generic AI writes generic copy; Vantage's Copywriter writes from your brand kit, checks every draft and keeps every version.

Can it write social media captions?

Yes: Instagram, Facebook, X, LinkedIn, TikTok, YouTube and Google Business Profile posts, each within that platform's length limits, with a few relevant hashtags if you want them.

Is it an ad copy generator too?

Yes. It writes Google search ads, Meta (Facebook and Instagram) ads and LinkedIn ads, with every headline and description counted against the platform's limits.

What else can this copywriting software write?

Website pages from the homepage to case studies, blog posts, page titles and meta descriptions, outreach emails, newsletters, press releases, SMS messages and video scripts.

Will it make things up?

No. It writes from the business's brand kit, and anything it doesn't know becomes a [placeholder] for you to fill in, never an invented claim.

Can I change the draft?

Yes. Tell it what to change, or highlight a passage to rewrite just that. Every version is kept.

How many credits does it use?

A few AI credits a piece; longer pieces and the Polished option use a little more, from the 1,000 included each month on the Solo plan.

See Copywriter on your own business

Vantage is in open beta. Join for £5 and get every tool with 100 AI credits. Access ends when the beta closes.