A website audit built around what your site is for.
A website audit that starts with the job your site has to do: enquiries, sales, bookings, calls or sign-ups. Vantage audits up to 25 pages and your whole lead generation funnel, then ranks what to improve by the difference it will make.
Included in the Solo and Agency plans. See pricing
Want a deeper look at one page for Google? See the SEO checker
What Website Auditor does
What the website audit covers
Seven areas, each scored, with the fixes for every page that needs them.
A website audit built around enquiries, not just errors
Most website audit tools count technical errors. That's useful, but it misses the question that matters to a business: does the site turn visitors into customers? Vantage's website audit starts there.
Start with what the site is for
A plumber's website needs phone calls. A shop needs sales. A consultant needs bookings. The same improvement, such as making a phone number tappable on a mobile, matters far more to one than another, so Vantage asks for the site's main goal first and weights the audit score around it.
That means the fixes at the top of the list are the ones most likely to bring in more of what you want, rather than the ones that look most technical.
What a conversion audit looks for
A website conversion audit follows the path a visitor takes, from landing on a page to getting in touch. Vantage checks whether every important page ends with a clear next step, whether forms ask for more than they need to, and whether there is a thank-you page: one way to track enquiries, and a reassurance to customers that their message was sent.
It also looks for the things people check before they trust a business they haven't used before: reviews, accreditations, an about page, contact details and a privacy policy. When they're easy to find, visitors are far more likely to get in touch.
One check to do yourself: fill in your contact form on your own phone and press send. It is a quick way to make sure every enquiry gets through, as most owners only ever test it on a computer.
Run a landing page audit before you spend on ads
The quickest way to get more from an ad budget is to make sure the page people land on is ready for them. Choose a single page, or list the exact pages your ads will send people to, and run a landing page audit before the campaign goes live.
Pair it with the Core Web Vitals speed test: a landing page that loads quickly on a phone keeps visitors reading.
Reading the audit score and working through the fixes
You get a score out of 100, with a breakdown for the journey to get in touch, messaging, tracking, design, trust, search and speed. Every fix says what it means for the business and what to change, sorted by impact and effort and listed page by page.
Start with the fixes that are high impact and quick to do. Download the PDF for whoever builds your site, or send the fixes to your Marketing Plan. When the changes are made, run the audit again and the score shows whether they worked.
For business owners and agencies
Business owners use a website audit to see their own site the way a new customer does. Agencies use it to audit a client's site at the start of the work, or a prospect's site before a pitch, alongside Prospect Finder.
Three steps
Enter the website and choose its main goal.
Pick a Quick or Full check and how many pages to read. It takes about two minutes.
Work through the fixes from the top, then run it again to watch the score move.
A Quick check uses about 5 AI credits, a Full check about 15.
Everything connects
Common questions about our website audit
What is a website audit?
A check of your whole site against the job it has to do, such as bringing in enquiries, bookings or sales. Vantage's website audit scores the site out of 100 and lists what to improve, ranked by the difference each change will make.
Is a web audit the same as a web page audit?
A web audit usually means the whole site, and a web page audit means a single page. Vantage does both: audit up to 25 pages, or choose exactly which pages to check.
Does the website audit include SEO?
Yes. Every page it reads gets a site SEO audit of the basics: titles, descriptions, headings, the sitemap and robots.txt. For a deeper SEO audit of one page, with the keywords it should target, use the SEO Auditor.
What is a conversion optimisation audit?
A check of how well your website turns visitors into customers. Vantage's website audit is a conversion audit at heart: it follows the journey from landing on the site to getting in touch and shows where to win more people over.
Can I audit a single landing page?
Yes. Choose 1 page, or list the exact pages you want checked, and run a landing page audit before you spend money sending visitors to it.
What is a lead generation funnel?
The path a visitor takes from landing on your website to getting in touch, booking or buying. The clearer each step, the more people get in touch, and the audit shows which steps to improve.
Quick check or Full check?
A Quick check covers everything except the design review and uses about 5 AI credits. A Full check adds an AI review of homepage screenshots on mobile and desktop and uses about 15.
How long does a website audit take?
Usually about two minutes, for up to 25 pages. Run it again after your changes and the score shows whether the fixes worked.
See Website Auditor on your own business
Vantage is in open beta. Join for £5 and get every tool with 100 AI credits. Access ends when the beta closes.