Services · Website audit tools

Find out why visitors aren't getting in touch with Vantage website audit tools.

Vantage's website audit tools check your whole site against what you want it to do, whether that's enquiries, bookings, sales or calls, and tell you what to fix first, in plain English.

Your enquiry journey
HomepageWorking
Service pagesRoom to improve
PricesCould be better
Thank-you pageWorth considering

3 of 8 service pages end without a way to get in touch.

How it works

From a first website audit to more enquiries

Vantage's website audit tools start with what you want the website to do, find what will make the biggest difference, and help you improve it in the right order.

Step 1 · Website Auditor

Check the site against its goal

Tell Vantage what the site is for: leads, sales, bookings, calls, sign-ups or a goal in your own words. It checks up to 25 pages and scores how well the site does that one job.

New audit
Website
yourbusiness.co.uk
What should the site do?
LeadsSalesBookingsCallsSign-upsCustom
10 key pagesFull check with design review
Run audit
Step 2 · Website Auditor

See what to improve, ranked

Every improvement says what it means for the business and exactly what to change. Fixes are ranked by impact and effort, and listed page by page, so nothing gets lost.

Fixes74 / 100
Add a way to get in touch at the end of the kitchens page
/services/kitchens
HighQuick fix
Make the phone number tappable on mobile
Every page
HighQuick fix
Cut the contact form down to the details you need
/contact
MediumQuick fix
Step 3 · Website Auditor

Count every enquiry, with consent

See which tracking the site runs, whether enquiries can be counted, and whether there's a cookie banner. Analytics and ad tags set cookies, and UK law asks visitors to agree first, so the audit spots tracking that's running without one.

Tracking
✓Google Analytics 4 found
✓Google Ads tag found
!No thank-you page: one way to track enquiries and reassure customers
!No cookie banner, but the tracking sets cookies
Next step
Add a consent tool that holds tracking back until the visitor agrees.
Step 4 · Core Web Vitals

Make it fast on a phone

Google's own speed checks for mobile and desktop, with the few fixes that make the biggest difference, so pages load fast enough to keep visitors.

Homepage speed
48Mobile
86Desktop
4.1sMain image shows
Biggest fix
Shrink the large photo at the top of the homepage. It's the main reason phones wait.
Step 5 · Copywriter

Rewrite the pages that matter

Turn a page that says little into one that sells. The Copywriter rewrites service, landing and about pages in the business's own voice. Or download the fixes as a brief for whoever builds your site.

Service pageRewritten
Main heading
Welcome to our kitchen services
Kitchens fitted in [N] weeks, at a fixed price agreed up front
Use this versionDownload brief (PDF)
Step 6 · Marketing Plan

Keep it improving

Send the fixes to the Marketing Plan, alongside your search and social work. Then run the audit again to see the score move.

Marketing PlanLast audit 62 · This audit 74
Add a contact button to every service page
From Website audit
Draft this →
Rewrite the kitchens page title
From SEO audit
Draft this →

Common questions about our website audit tools

What is a website audit?

A check of your whole website against what it's for, such as getting enquiries, bookings or sales. Vantage's audit scores the site out of 100 and lists what to improve, ranked by what will make the most difference.

What do the website audit tools check?

The journey to get in touch, messaging, tracking, design, trust, search and speed, page by page. A Full check adds an AI review of homepage screenshots on mobile and desktop, and of how clear the messaging is.

Does it check cookie consent?

Yes. It spots tracking that sets cookies, such as Google Analytics 4, Google Ads and the Meta pixel, and checks for a cookie banner or consent tool. If tracking runs without one, it tells you, because UK law asks visitors to agree first. Cookie-free analytics, such as Plausible or Fathom, don't need a banner, and the audit knows the difference. It checks that a banner is there, not how it's set up.

How long does a website audit take?

Usually about two minutes, for up to 25 pages.

What's the difference between a website audit and a website audit for SEO?

A website audit checks whether the site does its job, like getting enquiries. A website audit for SEO checks how Google reads each page: titles, headings, descriptions and keywords. Vantage's SEO Auditor does that part, and you get both.

Can I share the audit with my web designer?

Yes. Download it as a PDF, page by page, so whoever builds your site knows exactly what to change.

How much does a website audit cost?

A Quick check uses about 5 AI credits and a Full check about 15, from the 1,000 included every month on the £25 Solo plan.

Who Vantage's website audit tools are for

If you run a business
✓ Know exactly what's stopping people getting in touch✓ Make the easiest changes yourself, in the right order✓ Hand the bigger jobs to a freelancer with a clear brief
More for business owners →
If you run an agency
✓ A Full audit as your pitch document for new clients✓ Up to 30 fixes to quote and work from✓ Re-run it to show the score going up
More for agencies →

See your own website's score

Vantage is in open beta. Join for £5 and get every tool with 100 AI credits. Access ends when the beta closes.